OVERVIEW
Our commitment to the senior community inspired us to delve deep into understanding our target audience, available products, their pain points and their wants. Our research phase consisted of several methods. We interviewed elder members of the community in different parts of the world to help us narrow our objectives. Using our narrowed down objectives, we created professional personas. Finally, we created a user journey map to encapsulate the emotions and touch points of our test user in a given process.
User Research - Interviews
We began our research process by getting a basic understanding of what products currently exist that our target audience may find useful. Using our preliminary research, we created and interviewed 4 members from our families, all above the age of 70. The interview included questions regarding their lifestyles, the place they lived and how they carried out their daily tasks. We established 3 main takeaways that assisted our secondary research and our persona-building.
The 3 major takeaways are:
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Users preferred living in their own accommodation over senior living community
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Users only wanted to interact with technology they thought had practical solutions to their daily needs.
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Users wanted to feel they were physically active and productive throughout the day.
Personas
We began our research process by getting a basic understanding of what products currently exist that our target audience may find useful. Using our preliminary research, we created and interviewed 4 members from our families, all above the age of 70. The interview included questions regarding their lifestyles, the place they lived and how they carried out their daily tasks. We established 3 main takeaways that assisted our secondary research and our persona-building.
The 3 major takeaways are:
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Users preferred living in their own accommodation over senior living community
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Users only wanted to interact with technology they thought had practical solutions to their daily needs.
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Users wanted to feel they were physically active and productive throughout the day.
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Journey Maps
Using one of our characters Tom, we built a journey map around his daily life. We encapsulated his daily life and understood his emotions and pain points. We made a few assumptions about his life, which helped us understand the emotions we needed to target to help a vast majority of senior members.
We got a few more takeaways that helped our design process:
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Users were more interested in a device that gave them more daily usage and was practical.
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Users were most excited about a new technology if it solved their pain points in trivial tasks.
